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New campaign asks South Australians to imagine what the future of energy might look like

Power of possibility Hero

Our new advertising campaign, The Power of Possibility, celebrates our state's world-leading integration of renewable energy sources into the grid and shows that the future of energy is already here.

Imagine not thinking twice about the cost of using air ­­conditioning to cool your home. Imagine neighbourhoods pooling power and communities run by the sun. Did you know, all this is already happening?

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About the campaign

What does the future of energy and electricity distribution look like? Our new campaign asks South Australians to imagine just that.

Imagine the power of possibility being created by our energy transition, which can lead to better health and social outcomes and a growing economy based on clean energy from the sun and wind.

Around one-third of all homes and businesses in SA now have rooftop solar. Collectively, rooftop solar is the biggest generator of electricity in our state. The uptake of batteries is also accelerating due to state government incentives and falling prices. SA Power Networks enables customers to use and connect this new technology to the grid. We’re connecting South Australian’s to an energy future we can all be proud of.

With this campaign, we want to acknowledge and celebrate this amazing transition that we’re all a part of – both in helping make it happen and sharing in the benefits.

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